Jaguar Land Rover MENA, the leading manufacturer of premium luxury vehicles has launched two dedicated pre-owned certified vehicle programmes; ‘JAGUAR APPROVED’ and ‘LAND ROVER APPROVED’, across its key dealer network in the region.
The programme will be rolled out this month across the six GCC countries: UAE, KSA, Kuwait, Qatar, Oman, Bahrain, as well as Jordan and Iraq, followed by the Levant region and North Africa.
The move by the manufacturer comes in response to increased demand from across the MENA region for Jaguar and Land Rover pre-owned vehicles, and reflects JLR’s commitment to deliver a first class customer experience with a guaranteed standard of product excellence and increased consumer confidence.
Speaking about the launch, Richard Gouverneur, Business Development Director for Jaguar Land Rover MENA, said: “Jaguar Land Rover has gone from strength to strength in this region with continued year on year growth in the new car segment. The pre-owned car industry is a growing business with greater demand from consumers for guaranteed quality and excellent customer service standards. With APPROVED, we worked with our global teams and regional dealers to ensure we have a certified, reliable customer focused programme that delivers a guaranteed standard of product excellence and increased consumer confidence.”
A vehicle search function is integrated within Jaguar and Land Rover websites to offer prospective buyers a quick and easy navigation tool to select pre-owned cars from their nearest dealer. The website gives detailed specifications, vehicle prices as well as a comprehensive selection of interior and exterior imagery for all Jaguar Land Rover APPROVED vehicles. Other options include: dealer location, local currency selection, send an enquiry and request a test drive or finance quote from Jaguar Land Rover dealers across the region.
All pre-owned vehicles will undergo a rigorous multi-point vehicle inspection by qualified Jaguar Land Rover technicians. This includes mechanical, bodywork, interior and electrical inspections, as well as a full road-test, after which any irregularities are rectified with genuine Jaguar and Land Rover manufacturer parts. This documented process is shared with all prospective customers in the form of a signed certificate and completed multi-point check list confirming quality standards, along with a minimum 12-months warranty, 12-months roadside assistance package and a full service history.