Mahmoudia Motors - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - unveiled the new Range Rover Sport and Jaguar F-TYPE models during a formal launch event held under the patronage the Greater Amman Municipality Mayor H.E. Aqel Biltaji. The official launch took place on Sunday 27th October, 2013, following a 10-day advertising campaign organized by Mahmoudia Motors.
Prior to the official launch event, Mahmoudia Motors carried out a daring promotional stunt that is considered the first-of-its-kind in Jordan. This involved lifting a life-sized Land Rover-branded freight container - featuring a LED countdown timer - 30 meters above the ground via a crane in front of Mahmoudia Motors’ main showroom, rousing the curiosity of thousands of passersby every day. At the conclusion of the countdown, Mahmoudia Motors invited top CEOs, VIP customers, government officials and media representatives to witness the new Range Rover Sport’s initial on-ground reveal which was accompanied by dazzling light and sound effects, shortly after which the new Jaguar F-TYPE was showcased.
This exciting approach is closely aligned with Mahmoudia Motors’ ongoing efforts to offer customers the opportunity to learn more about Jaguar Land Rover’s latest cars through thrilling experiences.
“Opting for this unprecedented reveal helped further highlight the many unique attributes and features that the Range Rover Sport and Jaguar F-TYPE have to offer. We are pleased to introduce both models to the Jordanian market in what is considered the event of the year for Land Rover Jaguar, and we are confident that they will appeal to luxury and sports car fans alike,” commented Amjad Saeed, General Manager of Mahmoudia Motors.
During the official launch event, attendees got the chance to test-drive the new Range Rover Sport and Jaguar F-TYPE models.