Luxury automotive manufacturer Jaguar Land Rover continues its MENA sales success with a 38% sales increase from January to September 2013 vs. the same period last year. The results mirror JLR’s strong global performance which saw a record September, up 17% vs. 2012.
Land Rover sales for January to September 2013 are up 40% vs. January to September 2012, driven by sales of the flagship All-New Range Rover and the recently introduced All-New Range Rover Sport, traditionally Land Rover’s best-selling vehicle in the region. The brand also experienced growth across its Range Rover Evoque, Land Rover LR4 and iconic Land Rover Defender vehicles.
Similarly, Jaguar delivered a strong MENA sales performance, with an increase of 30% during January to September 2013 vs. 2012. The flagship Jaguar XJ led the charge with a 32% uplift in sales for the period, boosted by a number of corporate deals in KSA and Kuwait, followed by the award-winning Jaguar XF which maintained momentum to deliver a 25% increase. Sales of the newly launched Jaguar F-TYPE, the first all-new sports car for the brand in over 50 years, also contributed to the result, with sales of the all-aluminium two-seater convertible surpassing expectations.
Speaking about the results, Robin Colgan, Managing Director for Jaguar Land Rover MENA said: “I am proud to say we have had an exceptionally strong year to date in MENA, and these figures prove we have been successful in maintaining this momentum across both brands. This was driven in part by the launch of three stunning new vehicles which have been extremely well received by customers in the region – the All-New Range Rover, All-New Range Rover Sport and of course the Jaguar F-TYPE – complementing what is now our strongest ever line-up.”
He added: “With the introduction of our revitalized 14MY fleet, we expect results for the remainder of the year to be equally as impressive.”
The GCC markets continued to drive sales for Jaguar Land Rover in MENA, with the UAE and KSA coming out as the top two markets in the region. North Africa also continued to deliver a strong performance, particularly in Algeria and Morocco.