Luxury automotive manufacturer Jaguar Land Rover Limited today announced the appointment of Euro Motors as the exclusive importer and distributor for Jaguar in the Kingdom of Bahrain.  Formally Al Zayani Trading, Euro Motors is a respected Bahraini name in the automotive industry and has been a long-standing partner and official Land Rover distributor in the Kingdom for over 15 years.

The announcement was made at an exclusive event attended by customers, VIPs and media at the Euro Motors Jaguar Land Rover showroom in Sitra. The addition of the Jaguar brand to the Euro Motors luxury automotive portfolio reaffirms Jaguar Land Rover’s commitment to the partnership.

As a Land Rover distributor, Euro Motors has a dedicated sales team already in place to service new and existing Jaguar customers. Jaguar’s revitalised 2014 model year line-up of vehicles boasts enhanced features and new levels of luxury, comfort and performance and will shortly be available at Euro Motors, with order books now open.

Commenting on the announcement Robin Colgan, Managing Director for Jaguar Land Rover Middle East and North Africa said: “Euro Motors enjoys a reputation as one of Bahrain’s leading automotive distributors, and with its proven track record as our Land Rover dealer in the Kingdom, they were the ideal choice to become the exclusive distributor and  importer for Jaguar.

He continued “At a time when our products are in high demand across the world, it is more important than ever to select the right partners to take this exciting journey with us and deliver the ultimate brand experience to customers. We are confident Euro Motors will do just that and we look forward to continued success here in the Kingdom.”

Added Euro Motors Managing Director Zayed Al Zayani: “We are proud to be the exclusive importer and distributor for Jaguar in Bahrain, and see this as a reaffirmation of Jaguar Land Rover MENA’s trust in us to represent these two iconic British brands here in the Kingdom. With Jaguar’s current line-up of dynamic and desirable products and our dedication to customer satisfaction, I am confident that we will provide our valued customers with the ultimate Jaguar experience.”

Euro Motors are the only franchisee authorised to carry out after-sales work on Jaguar Land Rover products and confirmed it will honour all existing customer warranty and service requirements through its dedicated sales and after-sales locations in the Jaguar Land Rover showroom, with competitive trade-in options, demo cars and loans available on request.

View all photos of the launch event here.